Mirror Studio: The Campaign Simulator

Preview performance before you spend

Mirror Studio is Torpian's AI-powered campaign simulation engine. It lets you test messages, creatives, offers, and channel mixes virtually — so you know what will resonate before committing budget. Why wait weeks for results? Mirror Studio predicts performance upfront and tells you exactly what to do next.

Get Early Access Beta

Why Mirror Studio?

Traditional A/B testing and MMM are useful, but they only tell you results after spend. Mirror Studio goes further by:

Virtual Campaign Simulation

Test campaigns virtually before budget is committed.

Predict Uplift & ROI

Forecast performance for different messages, creatives, and offers.

Audience-Level Resonance

See which Buyer Twins respond best to your campaigns.

"Now What" Recommendations

Get actionable guidance so teams know how to act immediately.

See Mirror Studio in Action

How It Works

Mirror Studio workflow
01

Input Campaign Ideas

Enter messages, creative themes, offers, or channel mixes to test.

02

Run Simulations

Mirror Studio tests with Buyer Twins and market signals.

03

Predict Resonance

Identifies which options will resonate best with target audiences.

04

Outputs you get

  • Ranked campaign ideas with predicted ROI uplift
  • Which audience segments will respond most
  • Channel and creative combinations that deliver higher impact
  • Clear "Now What" actions to refine campaigns before launch

What You Can Do with Mirror Studio

Mirror Studio helps teams optimize campaigns before spending a dollar, reducing waste and increasing success rates.

Marketers

Marketers

Cut wasted spend by prioritising campaigns with the highest predicted ROI.

Product Managers

Product Managers

Test positioning, pricing, or feature messaging before launch.

Brand Teams

Brand Teams

Refine narratives and creative concepts with confidence.

Agencies

Agencies

Deliver predictive results to clients upfront, not after.

Example in Action

Imagine you're preparing a launch campaign for a new fitness app.

Traditional approach: run live A/B tests on Facebook ads and wait weeks for results.

Mirror Studio:

Simulates Ad Headlines

Predicts which of three headlines will drive highest engagement.

Identifies Best Buyer Twins

Shows busy professionals vs college fitness enthusiasts most likely to respond.

Recommends Channel Mix

Suggests Instagram + YouTube vs search ads for optimal impact.

Now you can invest only in campaigns with the highest probability of success — before spending a dollar.

Mirror Studio example

Benefits at a Glance

Predictive

Simulate campaigns virtually, not in-market.

Efficient

Save time and cost by avoiding weak campaigns.

Audience-specific

See which Buyer Twins respond best.

Actionable

Every output comes with "Now What" guidance.

Board-ready

Forecast ROI and payback with confidence.

Ready to Predict Campaign Performance Before You Spend?

Mirror Studio gives you the power to simulate GTM strategies, cut wasted spend, and launch only with proven winners.

Get Early Access Beta

Mirror Studio FAQs

A/B testing learns after you spend. Mirror Studio simulates campaigns before launch, so you know what's likely to work upfront.

Messages, creative themes, pricing offers, audience targeting, and channel mixes — all tested virtually using AI Buyer Twins and market signals.

Mirror Studio provides ROI uplift ranges and confidence scores. Accuracy improves as more inputs (your campaigns + market signals) are layered in.

No. It complements it. Mirror Studio helps you prioritise the best ideas to test in-market, reducing wasted spend and time.

CMOs, marketers, product managers, brand teams, and agencies that want predictive clarity before investing budget.

Built on Torpian's privacy-first architecture. All simulations use anonymised, aggregated signals — no personal data leaves your control.
Do you have more questions? Submit your questions here