Boardroom ROI: Forecasting Lens

Translate GTM strategy into financial clarity

Boardroom ROI is Torpian's predictive ROI engine. It takes your campaign plans and simulation outputs and translates them into forward-looking financial metrics — ROI uplift, efficiency, and payback timelines. With Boardroom ROI, marketing speaks the language of the boardroom.

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Why Boardroom ROI?

Marketing leaders struggle to prove ROI before spending. Spreadsheets and attribution models are often backwards-looking or too slow. Boardroom ROI solves this by:

Forecast ROI Upfront

See the financial potential before you commit budget.

Compare Scenarios

Evaluate multiple options side by side to choose higher impact.

Align Marketing with Finance

Bring predictive clarity to budget discussions.

Build Confidence

Support decisions with evidence, not assumptions.

See Boardroom ROI in Action

How It Works

Boardroom ROI workflow overview
01

Input Campaign Scenarios

Enter campaign plans from Mirror Studio or your own strategies.

02

Model Predicted Outcomes

Boardroom ROI calculates efficiency, uplift, and payback timelines.

03

Compare Across Scenarios

Evaluate different campaigns, audiences, or offers side by side.

04

Outputs you get

  • ROI ranges and payback timelines for each campaign
  • Cost efficiency and CAC, conversion efficiency, and payback insights
  • Side-by-side scenario comparisons
  • Recommended options with strongest financial upside

What You Can Do with Boardroom ROI

Boardroom ROI helps teams make financially-informed decisions and communicate marketing value effectively.

CMOs

CMOs

Speak ROI to the board and secure budget with confidence.

Finance Leaders

Finance Leaders

See predictive efficiency before releasing spend.

Product Managers

Product Managers

Compare launch scenarios to back the right go-to-market plan.

Agencies

Agencies

Provide clients with ROI projections that prove value upfront.

Example in Action

Imagine you are reviewing two campaign strategies for a consumer electronics launch.

Without ROI forecasting: you rely on gut feel or past benchmarks.

With Boardroom ROI:

Scenario A

Shows projected 2.5x ROI with 4-month payback.

Scenario B

Shows 1.8x ROI with 8-month payback.

Clear Recommendation

Tool recommends Scenario A, supported by predicted audience response.

Now you go to the boardroom with numbers, not guesses.

Boardroom ROI example comparison

Benefits at a Glance

Predictive

Forecast ROI uplift before you invest.

Comparative

Evaluate multiple scenarios side by side.

Evidence-based

Built on Torpian's Buyer Twins and simulations.

Finance-friendly

Translate campaigns into ROI, CAC, and payback.

Confidence-building

Prove value to the C-suite before launch.

Ready to Put ROI at the Center of Your GTM Decisions?

Boardroom ROI makes marketing financially fluent — helping your team win investment, guide spend and prove impact with clarity.

Get Early Access Beta

Boardroom ROI FAQs

Attribution and MMM are backward-looking. Boardroom ROI is forward-looking, providing ROI ranges and payback estimates before campaigns launch.

Campaign scenarios (from Mirror Studio or your plans), audience data, and market signals. The tool enriches these with predictive modelling.

Yes. Boardroom ROI is built for scenario planning. You can compare campaigns, offers, or launch strategies side by side.

Each projection comes with confidence ranges. Accuracy improves as simulations, market signals, and historical campaign data are layered in.

CMOs, finance leaders, product managers, and agencies who want financial clarity before committing spend.

Like all Torpian modules, it uses only anonymized, aggregated signals. No personal or sensitive data leaves your control.
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