Market Scout: Competitor Intelligence

See what competitors emphasise and where they don't

Market Scout is Torpian’s competitive intelligence radar. It maps how brands are gaining attention, shaping perceptions, and meeting (or missing) customer needs. Scout reveals which competitors are rising, which messages resonate, and where untapped whitespace exists — so you know exactly where to gain an edge in the market.

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Why Market Scout?

Most competitor research is either slow, manual, or surface-level. Market Scout changes that by:

Track Competitors

Monitor competitors across relevant digital channels in real-time.

Highlight Positioning Themes

Identify price, premium, value, sustainability, and other strategies.

Identify Blind Spots

Find areas where competitors are under-invested or absent.

Help Differentiation

Build stronger, data-backed positioning that stands out.

See Market Scout in Action

How It Works

Market Scout Workflow
01

Input Competitors or Categories

Select the competitors or market categories you want to monitor.

02

Market Scout Scans Public Signals

Analyses messaging, content themes, and positioning across channels to decode how competitors win attention.

03

Map Competitor Focus Areas

Identifies positioning trends and strategic focus of each competitor.

04

Outputs You Get

  • Competitor messaging patterns and positioning moves
  • Strategic focus areas by audience, region, or channel
  • Blind spots where rivals underperform or ignore
  • Clear whitespace plays your brand can confidently own

What You Can Do with Market Scout

Market Scout helps teams understand competitor strategies and identify untapped opportunities.

Marketers

Marketers

Craft differentiated campaigns that stand out.

Product Managers

Product Managers

See how competitors' prices, positions, and launches compare.

Brand Teams

Brand Teams

Understand narrative gaps to build a unique brand story.

Agencies

Agencies

Deliver competitor-backed insights that win pitches.

Example in Action

Imagine you are managing a skincare brand.

Traditional research shows: "Competitors are targeting premium buyers."

Market Scout reveals specifics:

  • Competitor A: Focuses on anti-aging in luxury packaging.
  • Competitor B: Dominates budget channels with discounts.
  • Whitespace: No focus on sensitive-skin products.

Now you can position your product to fill the gap and own the narrative competitors ignored.

Example Illustration

Ready to Find the Gaps Your Competitors Miss?

Market Scout gives you clarity to differentiate and the confidence to seize untapped opportunities.

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Market Scout FAQs

Social listening shows mentions; Market Scout analyses competitor ads, messaging, and positioning to highlight gaps.

It collects public signals like ads, creatives, social posts, and keyword activity.

No. Just specify competitors or categories, and Scout automates tracking.

Continuously updated to reflect the latest campaigns and shifts.

Yes. It highlights where competitors ignore or underperform.

Torpian only analyses public, aggregated signals — no private data.